Trends in MLM software development for 2021
MLM business started far before computers and the Internet. Live communication, offline parties, and paper catalogues are still indispensable attributes of an MLM business. But every modern company strives to automate the processes and transfer data electronically:
Lead generation is facilitated with the adoption of social media and messengers.
The integration of different sales channels in one central system allows companies to manage data more effectively.
Online catalogues and ordering through the Internet
Electronic client databases
Electronic accounting
MLM team-building software for effective communication and assigning responsibilities
What is next for MLM software?
Online parties
Parties are one of the essential aspects of the MLM business. However, due to the Covid-19 pandemic, live events are challenging. Parties have moved online. It’s easy to throw a virtual party through Facebook, Zoom, or other platforms from anywhere in the world. Participants can view the products, ask questions, place orders, become recruits, play games, and win prizes.
Electronic wallets
Previously, payment turnaround took weeks after the order was placed and delivered. Then the commission was calculated and sent. Today, companies use e-Wallet apps and debit cards to pay their sales reps almost immediately.
Chatbots
Now that everything is getting faster and there is no time to explain, chatbots can be a salvation for marketing and lead generation. A chatbot that can answer questions about the products and take orders and convert leads to customers and recruits. Chatbots can answer most questions, collect contact info, and add the information into CRM.
Personalization
This is an indispensable feature of modern eCommerce websites. Because they know customer preferences, track their purchase history and analyze their interests and orders, Artificial Intelligence mechanisms can effectively offer personalized recommendations to customers. Recommendations are powerful sales-boosting tools that should be added to each MLM platform.
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